Baltika has closed two plants in Chelyabinsk and Krasnoyarsk.
May be, someone will say – plants are closing and they are gloat over misfortune. Colleagues, we don’t triumph and there is no wish to open champagne… (though we promised) and paint stars on our attack plane according to the number of closed transnational plants:
So, we are waiting with bated breath the information about the first closed Carlsberg plant and will lift a glass of champagne, for example, tasty rose Abrau-Durco Brut, a present of the Viticulturists and Winemakers Union, for the victory of the Russian independent brewing business.
Beer production statistics for 2014 looks rather depressed. The total production volume was:
760324,28 million dL (7,6 billion litres)
(statistics by regions is here)
or minus 8% (!) against last year
Russian companies havn’t produced so small quantity since 2003…
(refer to beer production statistics in the RF http://barley-malt.ru/?p=1993&lang=en).
But closing of transnational plants in the RF is not only desert of our Union, hardly working at creating of the state policy supporting Russian agricultural complex and independent brewing business, redirecting government regulation burden to financially sound transnational companies.
Plants closing is a result of unprofessional actions of “Carlsberg” top-management for the recent years, who hasn’t realized that alcohol in our country touches not only economy but, firstly, politics; it influences on social and moral life of our community and nobody allows transnational brewers locating in head quarters in Brussels, Zurich, Copenhagen and London to rule.
Today, we’ll not tell about reasons for plants closing, we have already mentioned about in our analytical articles:
So, representatives of transnational companies haven’t realized that tastes of our Russians changed: nobody wants to drink beer made of poor raw materials according to accelerated brewing technology, diluted with water. But the key moment in a concatenation of misfortunes lies in the fact that instead of cooperation, transnational companies declared war against using of malt in beer, against our Union and the President A. Mordovin, personally, but it was he who helped representatives of transnational companies to meet with Government of the RF, where they were unbidden guests:
A quote of V.A. Zubkov, the First Deputy Chairman of the Government of the RF, a former Chairman of the Government Commission for Alcohol Market Regulation:
“The Government is not planning to meet with transnational junior management team within the activity of the Government Commission”.
Alexander Mordovin reached out Victor Alexeyevich, met him in Voronezh fields, then asked, solicited for transnational companies, obtained a delay of prohibition law for the use of PET containers and beer production licensing in 2012). It is worth mentioning that transnational companies promised to refuse of imported malting barley, guaranteed to use 100% of malt, support in hop renewal and in implementation of the program “Production of brewing raw material in the RF over a period till 2020”; negotiation of agreements, prices and volumes for brewing materials: barley, malt and hop. (refer to http://barley-malt.ru/wp-content/uploads/2012/03/sojuz—ossyjskyh-pyvovarov.pdf)
And what is a result? Lie…
Do you know, why?
Victor Alexeyevich deserted his post, a new responsible person – Arkady Vladimirovich came, so there is no need to fulfill obligations. But there’s more to this than meets the eye.
So, who became the winner?
We haven’t planned to address brewing questions and our Union was called as agrarian – The Union of Malting Barley and Malt Producers (if someone forgot partially).
Are we telling lies, Vyacheslav Mamontov and Alexey Kedrin?
And do you forget about a friendship and support agreement?
“Only acting together we’ll manage to defend our interests!” “Things are going really well” (figuratively).
So, since that time we have been fighting and playing a dirty trick on each other (refer to http://barley-malt.ru/?p=11221&lang=en).
But there is no reason for joy…
The brewing industry and we are together are screwed… Sorry
May be all is not lost!
He will be the strongest, who will lend a helping hand.
Dear representatives of transnational business, maybe you’ll change your policy and tactics and by joint efforts we’ll manage to turn the course of history. It is for you to decide!