Domestic whisky Stoli can hit Russian shops (2015-06-07)

Brand Director of Eastern European Distribution Company Stanislav Kaufman noted, that Stoli will be ordinary whisky made of Russian raw materials.

Полноэкранная запись 09.06.2015 112817.bmp

Moscow, June 8 – RIA Novosti/Prime. “Souzplodimport” is planning to bring on the market domestic whisky Stoli. Eastern European Distribution Company led by Vasily Anisimov will organize production and distribution of Stoli.

Brand Director Stanislav Kaufman is a creator of this product. By his opinion, it will be ordinary whisky made of Russian raw materials.  

As for price, it will be cheaper than foreign whisky – price difference will be 600-650 rub./0,75l.

Eastern European Distribution Company is a key promotion partner of state alcohol brands and vodka like “Stolichnaya”, “Moskovskaya”, cognac “Stolichny” and champagne “Sovetskoye”.

Earlier a trademark Stoli belonged to the SPI Group of Yury Shefler within CJSC “Souzplodimport”. SPI Group sold vodka Stolichnaya known as Stoli in some foreign markets (in total 190 countries),including the USA and Great Britain. In 2013, according the decision of the arbitration court, the company of Mr. Shefler was deprived of Stoli trademark right due to its non-use.

 

1 comment

  1. Кропоткин says:

    Вот и виски сдвигается. Кто-то уже говорил, что сказанное и сделанное союзом Мордовина не расходятся. Жаль, что никто из пивоваров не сподобился к выпуску виски, а теперь Росспиртпром всё монополизирует.

    Программа импортозамещание весь пиар возьмут водочники, молодцы, мы как всегда в одном месте.