Union’s project – Russian Ale. New GOST is required. (2015-08-11)

Barley, Malt, Hops & Beer Union is a mover and co-developer of the most significant legislative and technical amendments in the activity of the companies “malting barley – beer”.

Rapid development of the independent brewing business in the RF and a great variety of beer brands, own recipe content and peculiar production technologies led to necessity of GOST introduction, illustrated by Ale. 

GOST or State standard refers to a set of technical standards and rules for production of a certain product. So, a product may only be sold under the label if the technical standard is followed.

It is definitely clear that in keen competition, companies draw consumers’ attention in different ways. Some companies try to lowball, others make high quality products and still others invest huge sums in advertising.

But, fair competition can be existed only in case of GOST production.

Most of web-site visitors are experts of the brewing industry, so it is not necessary to explain difference between Ale and Lager. It bears noting that ale market is rapidly increasing in Russia and in the coming 5-8 years its share will be 10% of beer production in the RF.   

In the second half of August, there will be a regular meeting of the Working Group for Effective State Regulation and Competitiveness in the Alcohol Market.

Скриншот 11.08.2015 155146.bmp

Three key questions were brought up for discussion:

– amending of the system of excise tax allocation between the federal budget and budgets of constituent entities of the Russian Federation;

– first results concerning implementation of the Government strategy focused on lowering of alcohol abuse till 2020;

– proposals related to improving of the Government regulation of alcohol industry.

Union’s viewpoint is available here.

Issues, concerning necessity of GOST introduction for Ale will be voiced by the President of Barley, Malt, Hops & Beer Union A. Mordovin within the meeting of the Working Group. It bears noting that the Federal Service for Alcohol Market Regulation (a letter of the State Secretary V.V. Spirin dd. June 10, 2015) will support GOST introduction.

3 comments

  1. Сочи пивовар says:

    Нормалёк – даешь культуру производства и потребления элей в массы!
    А то у нас в городе десятки элей самых разных, чёрт ногу сломит. Каждый
    своё пиво элем назвать хочет.

  2. Herr Bier, Берлин says:

    Лиха беда начало. Тренж правильно заметили. В Германии Вайцен, то есть пшеничное тоже
    потихоньку нишу отвоёвывало, а сейчас в Баварии её больше половины пьют!

  3. Нюрнберг says:

    Нравится мне наблюдать, как Союз ячменя всю отрасль перестраивает.
    Могу только пожелать успеха! И законы, и субсидии и пнуть кого, если надо, всё есть.