Creators of masterpieces from AB INBEV – “SUN InBev”:
are again trying to produce new, but rather strange attempts for selling of their products.
One day, Carlsberg reduced package volumes (http://barley-malt.ru/?p=9093&lang=en), another day they attracted Valentina Tereshkova, a well-known pilot-cosmonaut and represented her as “being in drink” to the general public. We’ve remembered a film “Armageddon” where our cosmonauts were showed as drunk as a fiddler, in an ear-flaps hat and felt boots.
And now – one more masterpiece – a project “Made by Russians” with participation of Leonid Parfenov.
According to the idea of its creators from Copenhagen, this project is aimed
To inspire Russians to new achievements and to show that each of us can do better!
We are so lucky! Whom can we thank? Of course, kind men, Cees t’Hart and Jacek Pastuszka. They are familiar with Mikhail Zelman, Nikolay Moiseev, Georgy Pinkhasove, Anton Ukhnovets, Artem Oganov – heroes of Carlsberg. We think that 99,99% of Russians didn’t hear this surnames.
So, dear transnational representatives, why are you nickeling-and-diming. “Hitch your waggon” to Vladimir Vladimirovich or Dmitry Anatolyevich. Your friends from Ukraine have already made an attempt, sticking poor labels on beer bottles (http://barley-malt.ru/?p=12855&lang=en). Do you wish to follow suit?
Seriously though, the most suitable variant is to illustrate Mikhail Kalashnikov on the sticker, bearing the legend “Made by Russians” and send it to the USA, Belgium and Denmark directly! Dear Cees t’Hart and jacek Pastuszka, we can present you our sticker idea.
Dear Sirs, advertising campaign will not help you. Carlsberg’s shares are dropping and will continue to drop in future… Our congratulations!